Blog Archives March 2014


Worried about resources required to frequently update your app content?

Many businesses view apps as a hassle because they’re seen as just another medium requiring constant time and resources.

They fail to understand that as long as you work with a reputable app company, your new app can simply ‘pull’ content from your website, meaning there won’t be any duplicated effort, i.e. uploading new stock to websites for real estate agents.

Smart developers have created tools which automatically populate your app with information, social media links, contact details, maps, etc.

Your website’s data feeds can be programmed in so that app content is automatically updated in real-time. This also applies to any appointment functions, directories or ordering systems.

In short, an app shouldn't require much love from your busy staff.

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“Our business doesn’t have the budget for a fancy app”

The title of this post states the most common answer from companies to the question ‘to app or not to app’.

Depending on your app developer, costs can easily climb north of $30,000 or more. No wonder accountants break out in a sweat when the topic of an app surfaces.

But the good news is with the proliferation of mobile apps comes a bevy of app developers who understand that not every business is willing or able to spend thousands on a mobile app – which may only work on iPhones.

When you research developers for an app, look for those offering as much user-customisation as possible. This saves time and effort for the developers (who have already done this hard work), and thus slashes the cost of the development process.

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“But we have a mobile-enabled website, isn’t that enough?”

Mobile-enabled websites have their benefits - they certainly make content more accessible.

Many companies feel that as long as they have a mobile-enabled website, they have mobile users covered.  But in today’s digital-savvy world this isn’t good enough.  Customers expect an optimum user experience every time and on every device - or they might move to your competitors’ app.

The big advantage of an app is the ‘accessibility factor’.  Mobile-enabled websites are OK, but they require additional customer effort to search and access your website.

An app has the advantage of being ever accessible from the customer’s menu screen. You can send out unlimited, free alerts – not possible on a mobile website. Your brand is in customers’ hands 24/7. You can be top-of-mind in your category, and your product always available.

 

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