App is an abbreviation for "application" which is a piece of software. It can run on a computer, phone, internet or other electronic device. In the mobile sector the term 'app' refers to software that has been specifically developed for mobile devices.

Applications are either pre-installed on the phone or downloaded by the user from various mobile software distribution platforms such as the Apple iTunes Store or the Android Market Place.

Mobile applications help users by connecting them to internet services and often provide offline functionality when no wireless network is available. Apps also provide a means of integrating online and offline resources as well as enabling your business to leverage a common and popular form of communication to rapidly spread your message.

Click here to find out how every business can benefit from a mobile app.