Good News for the app industry:According to an recent article of the Australian Financial Review smartphones will play a leading role in changing consumers’ behaviour over the next four years as the number of these gadgets in use more than doubles (Corrigan, 2011).
Essentials from the article:
1. There will be more people connected to news sites via apps and the mobile web than through computers by 2014. Businesses not prepared for this transition will have major difficulties staying in the market.
2. Apple is expected to retain its place at the head of the Australian smartphone market for at least another three years.
3. ‘Once people have bought a lot of apps and got used to the system, they are reluctant to buy them again on another platform.’