'App Features' Blog Posts
Many businesses view apps as a hassle because they’re seen as just another medium requiring constant time and resources.
They fail to understand that as long as you work with a reputable app company, your new app can simply ‘pull’ content from your website, meaning there won’t be any duplicated effort, i.e. uploading new stock to websites for real estate agents.
Smart developers have created tools which automatically populate your app with information, social media links, contact details, maps, etc.
Your website’s data feeds can be programmed in so that app content is automatically updated in real-time. This also applies to any appointment functions, directories or ordering systems.
In short, an app shouldn't require much love from your busy staff.
Mobile-enabled websites have their benefits - they certainly make content more accessible.
Many companies feel that as long as they have a mobile-enabled website, they have mobile users covered. But in today’s digital-savvy world this isn’t good enough. Customers expect an optimum user experience every time and on every device - or they might move to your competitors’ app.
The big advantage of an app is the ‘accessibility factor’. Mobile-enabled websites are OK, but they require additional customer effort to search and access your website.
An app has the advantage of being ever accessible from the customer’s menu screen. You can send out unlimited, free alerts – not possible on a mobile website. Your brand is in customers’ hands 24/7. You can be top-of-mind in your category, and your product always available.
It is important to note two facts in the mobile handset world i.e.
1. usage is continuing to accelerate with ‘over half a billion (526 million) mobile devices and connections’ added in 2013 (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018, Feb 2014) and,
2. the speed of mobile handset release times are ever increasing.
These insights indicate that the push alerts tool is increasingly becoming more effective due to the rise in mobile devices resting in users' palms across borders and time-zones.
Push alerts are excellent as a communication and re-engagement tool. However, they are only effective when the app user is prompted ‘at the right place, at the right time, and regarding the right piece of information’.
A successful example is one from the financial industry by Bank of America where they inform customers’ of their weekly balances and any banking transactions via the push function.
At AppsWiz, our clients can login to their online dashboards at any time of the day to send real-time alerts to their app fans free of charge. Whether it be an upcoming VIP shopping event reminder, a limited-time offer or a special edition merchandise you are promoting, be sure to utilise this notification feature to always be in touch with your audience.