'App Features' Blog Posts
Many businesses view apps as a hassle because they’re seen as just another medium requiring constant time and resources.
They fail to understand that as long as you work with a reputable app company, your new app can simply ‘pull’ content from your website, meaning there won’t be any duplicated effort, i.e. uploading new stock to websites for real estate agents.
Smart developers have created tools which automatically populate your app with information, social media links, contact details, maps, etc.
Your website’s data feeds can be programmed in so that app content is automatically updated in real-time. This also applies to any appointment functions, directories or ordering systems.
In short, an app shouldn't require much love from your busy staff.
The title of this post states the most common answer from companies to the question ‘to app or not to app’.
Depending on your app developer, costs can easily climb north of $30,000 or more. No wonder accountants break out in a sweat when the topic of an app surfaces.
But the good news is with the proliferation of mobile apps comes a bevy of app developers who understand that not every business is willing or able to spend thousands on a mobile app – which may only work on iPhones.
When you research developers for an app, look for those offering as much user-customisation as possible. This saves time and effort for the developers (who have already done this hard work), and thus slashes the cost of the development process.
The mobile marketing revolution has become a global sensation, though for whatever reason Australia has lagged behind in utitlising mobile technology – until now. Australia is finally catching up and starting to take full advantage of everything that mobile marketing has to offer. In 2011, Google reported that Australia went from being miles behind in the “smartphone revolution” to now leading it.
What does this mean for your business? That the time to get in on the “smartphone revolution” is now.
Why You Need a Mobile Marketing Campaign
Did you know that Australia has the second highest smartphone penetration in the world, just falling a short distance behind Singapore? Almost everyone has a mobile device, and almost everyone is using it to shop. 95% of Australian smartphone users have said that they have used their phones to find information about local businesses in the area, and 88% have said that they used the information they found to take action (like make a purchase) within 24 hours (Google/Ipsos, 2011).
Mobile transactions are only continuing to increase, too. PayPal Australia reported in 2010 that mobile transactions had increased by 25% per month, meaning that more people are making purchases with their phones and mobile devices than ever before (PayPal Australia, 2011). Google reported in 2011 that 74% of mobile phone users are making purchases online (Google/Ipsos, 2011). When you consider how many people in Australia have a mobile phone, this number is huge.
Here are some other interesting stats from that same Google and Ipsos 2011 study that backs up the need for companies to leverage mobile marketing:
- 27% of smartphone users who find a business of interest with their phones will call the business.
- 35% will click on or visit a mobile advertiser’s site.
- 42% of smartphone users who see a mobile ad will click on it.
You can now download our app in the App Store. Check it out to see what a variety of content and layout options the App Designer gives you in order to create your own small business app. We are happy to receive your feedback!
We have designed and created our first app using the App Designer. What would be more suitable than creating our own app with our software? You can't have a shoe store and don't wear any shoes... Dahhhh!
Wiz Ben just submitted it to the App Store. We can't wait to have it published.We'll keep you posted!