'App Features' Blog Posts
Many businesses view apps as a hassle because they’re seen as just another medium requiring constant time and resources.
They fail to understand that as long as you work with a reputable app company, your new app can simply ‘pull’ content from your website, meaning there won’t be any duplicated effort, i.e. uploading new stock to websites for real estate agents.
Smart developers have created tools which automatically populate your app with information, social media links, contact details, maps, etc.
Your website’s data feeds can be programmed in so that app content is automatically updated in real-time. This also applies to any appointment functions, directories or ordering systems.
In short, an app shouldn't require much love from your busy staff.
The title of this post states the most common answer from companies to the question ‘to app or not to app’.
Depending on your app developer, costs can easily climb north of $30,000 or more. No wonder accountants break out in a sweat when the topic of an app surfaces.
But the good news is with the proliferation of mobile apps comes a bevy of app developers who understand that not every business is willing or able to spend thousands on a mobile app – which may only work on iPhones.
When you research developers for an app, look for those offering as much user-customisation as possible. This saves time and effort for the developers (who have already done this hard work), and thus slashes the cost of the development process.
Mobile-enabled websites have their benefits - they certainly make content more accessible.
Many companies feel that as long as they have a mobile-enabled website, they have mobile users covered. But in today’s digital-savvy world this isn’t good enough. Customers expect an optimum user experience every time and on every device - or they might move to your competitors’ app.
The big advantage of an app is the ‘accessibility factor’. Mobile-enabled websites are OK, but they require additional customer effort to search and access your website.
An app has the advantage of being ever accessible from the customer’s menu screen. You can send out unlimited, free alerts – not possible on a mobile website. Your brand is in customers’ hands 24/7. You can be top-of-mind in your category, and your product always available.
It is important to note two facts in the mobile handset world i.e.
1. usage is continuing to accelerate with ‘over half a billion (526 million) mobile devices and connections’ added in 2013 (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018, Feb 2014) and,
2. the speed of mobile handset release times are ever increasing.
These insights indicate that the push alerts tool is increasingly becoming more effective due to the rise in mobile devices resting in users' palms across borders and time-zones.
Push alerts are excellent as a communication and re-engagement tool. However, they are only effective when the app user is prompted ‘at the right place, at the right time, and regarding the right piece of information’.
A successful example is one from the financial industry by Bank of America where they inform customers’ of their weekly balances and any banking transactions via the push function.
At AppsWiz, our clients can login to their online dashboards at any time of the day to send real-time alerts to their app fans free of charge. Whether it be an upcoming VIP shopping event reminder, a limited-time offer or a special edition merchandise you are promoting, be sure to utilise this notification feature to always be in touch with your audience.
Unless you have an in-house app developer, there are three main options for having a mobile app developed for your business:
- Use a development company
- Hire a local contractor to work in your office
- Outsource the work online
Today it is easier than ever to outsource work to an overseas contractor. However, more often than not the work is of poor quality or not what you were expecting despite clear instructions and you conclude that outsourcing was more trouble than it was worth.
Alternatively, you might decide to employ a local contractor to spend some time with your business and create an app. While the contractor might produce an impressive mobile app, there are some things you will miss out on by choosing this one-off transactional method. This post explains how AppsWiz, as a development company, differs from any individual developer.