'App Features' Blog Posts
Mobile-enabled websites have their benefits - they certainly make content more accessible.
Many companies feel that as long as they have a mobile-enabled website, they have mobile users covered. But in today’s digital-savvy world this isn’t good enough. Customers expect an optimum user experience every time and on every device - or they might move to your competitors’ app.
The big advantage of an app is the ‘accessibility factor’. Mobile-enabled websites are OK, but they require additional customer effort to search and access your website.
An app has the advantage of being ever accessible from the customer’s menu screen. You can send out unlimited, free alerts – not possible on a mobile website. Your brand is in customers’ hands 24/7. You can be top-of-mind in your category, and your product always available.
It is important to note two facts in the mobile handset world i.e.
1. usage is continuing to accelerate with ‘over half a billion (526 million) mobile devices and connections’ added in 2013 (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018, Feb 2014) and,
2. the speed of mobile handset release times are ever increasing.
These insights indicate that the push alerts tool is increasingly becoming more effective due to the rise in mobile devices resting in users' palms across borders and time-zones.
Push alerts are excellent as a communication and re-engagement tool. However, they are only effective when the app user is prompted ‘at the right place, at the right time, and regarding the right piece of information’.
A successful example is one from the financial industry by Bank of America where they inform customers’ of their weekly balances and any banking transactions via the push function.
At AppsWiz, our clients can login to their online dashboards at any time of the day to send real-time alerts to their app fans free of charge. Whether it be an upcoming VIP shopping event reminder, a limited-time offer or a special edition merchandise you are promoting, be sure to utilise this notification feature to always be in touch with your audience.
One of the newest and most effective ways to reach out to your consumers is through mobile applications, more commonly referred to as “apps”. This post takes the reader through the ins-and-outs of getting an app for your business so that you can make a sound decision on which development company you choose to use. Below is an explanation of the benefits of apps, what you should be paying, where you should be paying it and how to find the best developer for your business.
The Benefit of Apps
There are a number of reasons why every company with an online presence should consider having an app built for their company, including:
- Convenience: Having a mobile app that integrates directly with your website makes it easier for you and your customers to communicate information. This is particularly important if you haven’t fully optimised your website for smartphone users.
- Exposure: Those who download your app will have your logo permanently placed on their device, which is invaluable brand awareness. Regardless of downloads, just having an app in the Android and Apple marketplace will broaden your online footprint – more than you probably ever thought possible.
- A Boost in Revenue: Canalys reported as far back as June 2011 that apps will be bringing in $36.7 billion worldwide by 2015, and indications are that this was a conservative estimate. The possibility of securing a slice of those earnings is difficult to ignore. For the amount invested in developing a high quality app, most businesses will see a full ROI within 12-24 months from the day that the application hits the Android and/or Apple marketplace, especially when it is supported by a marketing plan for promoting the app.
- Better Customer Service: Apps make it easy for companies to keep their customer service lines open 24/7. Sending an “IM” (instant message) through an app is far more convenient and customer-friendly than asking a customer to leave a phone message or send an email.
The word “app” is a buzzword these days but most people don’t discuss the differences between the two types of apps: native mobile apps and mobile web apps. Whether you are developing apps for your own personal use or for your business, it’s important to recognize the different merits of the two so you can make the best decision about which one – if not both – is right for you.
What are Native Mobile Apps and Mobile Web Apps?
A native-version app is an application program that has been developed for use on a particular platform or device, such as iPhones or iPads. Once installed onto the users device, it runs as a program rather than as an internet browser.
Mobile web apps, on the other hand, are essentially mobile-friendly versions of a website that can also be downloaded to users' devices and appear to be the same as native apps. They are accessed through the mobile device's web browser.
The rise of the mobile devices – such as iPad, iPhone and Android phones – has significantly altered how people all over the world communicate and gather information.
Not so long ago, we relied on computers to access the Internet and land line telephones to do long distance calls. Not any more.
Now, billions of people worldwide are using smart phones and tablets to browse the Internet.
And it’s not just while they are on the go. It is also when they are sitting at home watching TV.
The main reason why mobile devices are being used so much more today is mobile apps.
Anyone who has ever used a smartphone or tablet knows what they are: those nifty applications you install on your device that allow you to do things like:
- Play games
- Check out the weather
- Add notes
- Access your email, and
- Book appointments online.
Technology analyst firm Telyste conducted a study on mobile devices and found that more than 1.4 million mobile tablets were sold in Australia last year, representing an annual growth of more than 330%. This year, the same firm expects that more than 2 million tablets will be sold nationally.
One of our wizards was astonished when he saw the simple but effective way LJ Hooker Elsternwick & Caulfield are promoting their app at their offices and properties. This shows again that marketing does not have to be highly complex or postmodern social in order to bring the point across! The right message in the right place targeting the right audience! This explains why they already have more than 1000 Downloads from the App Store!
This Australian Financial Review article indicates the positive outlook for the mobile app space in 2012 and beyond.
Our talented app wizards have created new modules specifically for car dealerships and real estate agents:
1. Book Service: This module allows the app user to directly make a service appointment with their favourite car dealer. Your customers will never have to wait on hold again, just to make an appointment.
2. Automotive: This module enables car dealers to display and update their entire vehicle inventory. This includes several images, car descriptions and automatic updates. With one click the app user can book a test drive or contact the dealership.
3. Property Rentals: This module allows real estate agents to present all their properties for rent in a mobile app. It incorporates detailed descriptions, multiple images and means for contacting the corresponding agent. Property updates are instantly fed into the app and available for all users.
4. Property Sales: This module allows real estate agents to present all their properties for sale in a mobile app with various galleries and detailed descriptions. Property updates are instantly fed into the app and available for all users.
But try it for yourself here!