Mobile-enabled websites have their benefits – they certainly make content more accessible.
Many companies feel that as long as they have a mobile-enabled website, they have mobile users covered. But in today’s digital-savvy world this isn’t good enough. Customers expect an optimum user experience every time and on every device – or they might move to your competitors’ app.
The big advantage of an app is the ‘accessibility factor’. Mobile-enabled websites are OK, but they require additional customer effort to search and access your website.
An app has the advantage of being ever accessible from the customer’s menu screen. You can send out unlimited, free alerts – not possible on a mobile website. Your brand is in customers’ hands 24/7. You can be top-of-mind in your category, and your product always available.