It is important to note two facts in the mobile handset world i.e.
1. usage is continuing to accelerate with ‘over half a billion (526 million) mobile devices and connections’ added in 2013 (Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018, Feb 2014) and,
2. the speed of mobile handset release times are ever increasing.
These insights indicate that the push alerts tool is increasingly becoming more effective due to the rise in mobile devices resting in users’ palms across borders and time-zones.
Push alerts are excellent as a communication and re-engagement tool. However, they are only effective when the app user is prompted ‘at the right place, at the right time, and regarding the right piece of information’.
A successful example is one from the financial industry by Bank of America where they inform customers’ of their weekly balances and any banking transactions via the push function.
At AppsWiz, our clients can login to their online dashboards at any time of the day to send real-time alerts to their app fans free of charge. Whether it be an upcoming VIP shopping event reminder, a limited-time offer or a special edition merchandise you are promoting, be sure to utilise this notification feature to always be in touch with your audience.