Consumers Love Mobile Apps!

Since Apple introduced the iPhone in 2007, consumers have downloaded over 40 billion apps from the iTunes App Store. In Australia alone, there have been over 944 million downloads of Apple apps and over 465 million app downloads on Android devices. Any research will present that the number of total app downloads is growing exponentially all over the world. Why do people love apps so much?

• Apps are easy and fun to use and share with friends.

• Apps are readily available and most function without internet connection and without absorbing phone data.

• Apps give people the flexibility to do what they want to do, when and where they want to do it.

• Apps can alert users with Push Notifications and store users’ search history.